Andrea Peer
Andrea is an uber nerd on all things customer experience. After 18 years designing, researching, and building software products for customers around the world in companies ranging from Fortune 50 to small start-ups, she decided to venture into the world of entrepreneurship. She added certifications and training in Funnel Hacking, Design Hacking, and Game Thinking, and Tiny Habits to her Ph.D. in Human Computer Interaction. With this arsenal of education and experience, Andrea developed her Journey Crafting framework. Journey Crafting is how to design and build transformative customer experiences that delight, surprise, and honor our humanness. Today, she is busy guiding purpose-driven coaches, course creators, experts, & service providers to revolutionize the customer experience they offer through DIY and done with you Journey Crafting services. And even more specifically, she currently is applying the Journey Crafting framework to designing and building membership sites to support courses, summits, masterminds, programs, reference libraries, and learning journeys. When she is not geeking out on experiences, she enjoys the beauty of the Pacific Northwest with her friends, family, and 4 cats.